Have you heard of KRUSH beer, which was released at the end of last year? KRUSH is a hot topic these days as it emphasizes the difference of 4th-generation beer and features Karina, a 4th-generation idol, as its model. The product name ‘KRUSH’ is a word that combines ‘Crush’, an English word meaning ‘to fall in love’, ‘to break’, with ‘K’ from Lotte Chilsung Beverage’s beer brand ‘Cloud’. It is said to mean ‘Breaking old customs and charming with newness’.

You can see that the design is also unique. While beer bottles generally use brown or green bottles, KRUSH uses a transparent bottle. Also, the shoulder shape of the beer bottle has disappeared and a crystal-shaped design, like a sculpted iceberg, has been incorporated. All of this is said to be aimed at the MZ generation. In an era where the brand chosen represents the individual, the taste of beer is important, but it needs to be beautiful and have personality to appeal to the MZ generation who want something new. They have abandoned the traditional framework and redesigned the product.

So, let's take a closer look at the beer. It is made with 100% malt and uses a membrane system and hop bursting technology to create a refreshing taste and aroma. It has a low alcohol content of 4.5%, making it easy to enjoy.

Can product launch

They say that KRUSH cans will be launched next month. They used icebergs and snow as motifs to express a refreshing feeling and applied ice tiles that allow you to feel the texture of snow to the surface of the can. The cans will be available in three sizes: 355ml, 470ml, and 500ml, making them convenient to buy and enjoy.

KRUSH is currently available not only in bars but also in large supermarkets and convenience stores. If you're curious, you might want to try it. I think KRUSH is a product with enough competitiveness for young people. What do you think? Thank you for reading today, and I'll be back with more news next time. :)