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- Soju bottles were made in the same size and design for recycling purposes, but after the release of Jinro Is Back in 2019, atypical bottles with unique designs began to appear.
- Various liquor products such as Jinro Is Back, Saro, and Crush are using atypical bottles, providing consumers with new experiences.
- However, the use of atypical bottles can lead to a decrease in the recycling rate of empty bottles, raising concerns about the balance between environmental protection and brand individuality.
Pixabay
Hello everyone! What color comes to mind when you think of "liquor bottles"? I think of green soju bottles and brown beer bottles. Today, we're going to look into the background of how liquor bottles have come to be these colors, and we're going to find out what products are now using different shaped bottles.
First, we need to understand why liquor companies use the same color bottles. In the case of beer, in 2009, liquor companies entered into a voluntary agreement for the shared use of soju bottles for environmental protection and cost reduction. The "voluntary agreement for the shared use of soju bottles" is an agreement by soju manufacturers to use the same size and design of 360ml soju bottles. Generally, soju bottles can be reused about 7 times. When bottles are returned from pubs or convenience stores, they go through a recycling process before being recycled. Manufacturers can reduce production costs as the bottle recycling rate increases, so it was a win-win agreement for both.
Jinro Is Back
Provided by Hite Jinro
The agreement broke down and different shaped bottles began to appear in 2019 with the launch of "Jinro Is Back" by Hite Jinro. Jinro
adopted a retro concept and began using a transparent sky blue bottle and a silver twist cap. While the liquor industry criticized
the company for violating the agreement, Jinro Is Back became a popular soju and established itself as a leading soju. Jinro has
strengthened its clean and smooth finish with zero sugar and an alcohol content of 16%. Since Jinro, different shaped bottles have
become a trend, and now various liquors are being sold using different shaped bottles. Let's take a look at what products there
are.
Sero
Provided by Lotte Chilsung Beverage
Following Jinro, Lotte Chilsung Beverage launched Sero. Sero, which uses transparent glass to give a clean image, is said to have
expressed a white porcelain among ceramics with its transparent color and vertical lines. Sero is also introduced as a fresh and
smooth soju with a 16% alcohol content and zero sugar. It is also unique that distilled soju is added to diluted soju. With a
definitely beautiful bottle unlike before and a smooth taste, it has become a soju that women especially love.
Crush
Provided by Lotte Chilsung Beverage
Finally, we introduce Crush. Crush is also a design that breaks out of the mold of previous beer bottles. The reason why beer is usually made in dark colors like brown or green is because of ultraviolet rays. The hops in beer can deteriorate when exposed to ultraviolet rays, so dark colored bottles were used to prevent this. Currently, hops can be specially treated or ultraviolet blocking coatings can be applied to the glass to use transparent glass. Crush is not only transparent, but the shoulder shape has been removed, and it has been cut nearly 40 times to create a crystal shape. It's a beautiful design that the MZ generation will love!
In fact, the use of different shaped bottles is not something to welcome. There is a lot of concern about the breaking of the voluntary agreement for the shared use of soju bottles, as it has various benefits such as resource conservation and carbon dioxide emissions reduction. What do you think is more important, the individuality of each brand or bottle recycling? That's all for today's story. Thank you for reading as always:)
